Saahaj Milk Producer Company Ltd (SMPCL) was incorporated on 17th October 2014 with its headquarters located at Agra, in Uttar Pradesh. The MPC commenced its business operations from 12th December 2014.

The main objective of SMPCL is to carry on the business of purchasing and processing of milk of its members. Currently SMPCL is operating in 10 districts of Uttar Pradesh & Procured 5.80 Lakh Kg of milk per day from registered members.

SMPCL is also selling its Milk & Milk products under the brand name of Saahaj & Tag line of “दुग्ध उत्पादकों की अपनी कम्पनी”. The Aim of the Company behind the establishment and operations is the upliftment of villages & growth of the livelihood of milk producers.

SMPCL current kitty of Milk & Milk products consists of poly packed milk, butter milk, Curd, Ghee, Paneer having different variants in different consumer pack sizes.

The Saahaj sales & distribution network is spread apart from Western UP region also in the cities of Uttarakhand, Haryana, MP and Delhi NCR Area. All endeavors are being made to expand the presence of SMPCL products in other prominent cities of North India.

Since inception, Company has been able to make a significant growth in terms of turnover and in the FY 2019-20, SMPCL crossed the turnover of Rs. 1000 crore. The Company has been able to achieve year on year growth in terms of turnover without compromising the SOPs of a milk producer Company.

Presently Company’s membership stood at 1,09,923 members and Saahaj always encourages women empowerment and gives preference to the women in the membership of the Company. Women membership count is 39 % out of total membership data.

SMPCL use high end technology to provide details regarding milk procured, its quantity and Fat & SNF of milk etc. are captured online in the SAP ERP system and one sms also send to member on real time for his/her milk pouring details. This process is fully automated to eliminating human intervention and errors. Thereby SMPCL ensuring reliability & transparency of the system.

To provide transparency in the Operation, solar powered based DPMCU with GPRS facility & Milk Analyzer are being installed at MPPs. All milk routes from every MPP to chilling centers are connected through GPS by which transportation of milk can be made transparent.

All cluster BMC (Bulk Milk Coolers)/MCC (Milk Chilling Centers) of the SMPCL are well equipped with the Milk testing facilities and instruments for quality testing of raw milk. Further, quality improvements in the Milk & Milk products are continuously and promptly done based on the customer and market feedback.

All the Milk producer members of the Company have their Individual bank accounts and payment to the members towards the milk procurement and all other transactions are being made through NEFT/Bank transfer in every 10 days Payment cycle.

Saahaj has conducted different types of awareness training program in the villages of its operational area through Producer Awareness Program, Quality & Clean Milk Production Program, and Women Awareness Program with the help of hired NGO & Rural Youth Awareness Program, School Children Awareness Program & MRG Orientation Programs on its own.

Apart from this Saahaj is providing productivity enhancement services right at the door step of farmer’s. Some of the key objective of these services are mention below.

Breed Improvement through AI Programme.

Provide Quality Cattle feed and Mineral Mixture at affordable price to reduce the production cost of milk.

Demonstrate Modern Animal Husbandry practices through Dairy Demonstration Farms.

Provide High Yielding fodder seeds at Affordable prices.

Use of Low cost treatment i.e. Ethno Veterinary medicine for treatment of Animals.

Saahaj at a Glance (As on 31st March 2020)